Why Open Graph is important
Open Graph data plays a crucial role in enhancing the visibility and "shareability" of web content on social platforms. When a webpage includes Open Graph tags, it essentially provides social media networks with metadata that can be used to display rich, well-structured previews of the webpage when shared. This includes information like the title of the page, a brief description, and an image that best represents the content. These previews are not only more visually appealing but also provide a clearer context of what the linked content is about, thus increasing the likelihood of user engagement.
Additionally, Open Graph data helps in optimizing the webpage for search engine indexing, potentially improving its overall search ranking. By using Open Graph tags, web developers and content creators ensure that their content stands out in the crowded space of social media feeds, leading to higher click-through rates, better user engagement, and increased traffic to their websites.
Channel-specific Validators
- Google's Structured Data (i.e. Schema)
- Facebook's Crawler
- LinkedIn's Post Inspector
- Twitter's Card validator
Want to improve how your Open Graph images look? Want to add more value to your WordPress featured images? Make sure you check the OMGIMG WordPress plugin!